The Hospitability industry market is one of the fastest growing segments nowadays and thus one of the most competitive which results in the Hotels constantly seeking differentiation strategies that will help to attract and retain the loyalty of the power of election of the market segments aimed to.
There’s nothing like a testimonial or referral to endorse your hotel or restaurant. Pick up any research on advertising effectiveness and you’ll see word-of-mouth at the top of the list. But they won’t say good things about you unless you meet and exceed their expectations.
With the multitude of limited service hotels out there, I'm afraid that many hoteliers are losing the art of creating and marketing packages. After-all the typical hotel package consists of a room, meals, and other amenities. Without a restaurant or bar, you might think that packaging opportunities for limited-service hotels are too limited. Actually, this could not be farther from the truth.