We understand that recent announcements regarding Google's new bulk sender requirements may have sparked concerns about the future of your cart abandonment recovery campaigns. We want to assure you that these changes are not obstacles but rather opportunities to enhance the effectiveness and security of your campaigns.
How do you ensure your influencer marketing campaign is a success? Today, we'll review exactly how to find the right influencer for your hotel, best practices for building your campaign, and how to measure your success.
Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it's the emerging AI revolution or shifting content preferences on social media, there is never a shortage of new marketing strategies at your disposal.
With the recent surge in remote work and the evolving travel landscape, shoulder seasons no longer signify a drop in ticket sales for attractions. In fact, data from Tripit predicts that international flights will double in volume in the fall of 2023, indicating a strong opportunity for sales growth throughout the year.
FOMO is not just a trendy acronym; it’s a powerful psychological phenomenon. Fear of Missing Out (FOMO), is a universal sentiment that has carved a niche in the world of ecommerce marketing. Why do marketers love to use FOMO? The emotional impact of FOMO marketing is so compelling that 60% of millennials admit to making impulse purchases driven by their fear of missing out.
The travel and tourism industry continues to be highly competitive, with people eager to travel again and hotels and chains vying for business against online travel agencies, vacation rentals, and booking sites. After the pandemic in 2021, Google searches for hotels increased by 92%. According to statistics, more than 90% of travelers will do research online, and 82% will complete their booking online.
Meet the team from RezRecover who have helped hotels recapture over $325M in lost bookings for leading hotels worldwide
From a boutique property that achieved a 125X ROI to a multi-property chain on track to recover over $4.4 million in annual lost revenue
2022 was a landmark year of record-setting reservations recovered, new hotel clients, new technology advancements, and key strategic partnerships.
As 2022 comes to a close and we gather with industry experts, peers, and colleagues to prepare for the year ahead, we find ourselves looking upon a terrain that is no longer desolate but thriving. With this in mind, I’ve rounded up a comprehensive list of what I expect to be the most important hospitality industry statistics and trends, leading us into this next chapter.