Do you want to double your website’s conversion rate? Today we’re covering five strategies that will transform your site into the ultimate revenue-generating machine.
Good day hoteliers and welcome to episode 246 of the Hotel Marketing Podcast. Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to make it easy for you with strategies for both paid and organic success.
Good day fellow hoteliers and welcome to episode 245 of the Hotel Marketing Podcast, I’m your host Pete DiMaio of TravelBoom and today we’re going to share six simple tips to make GA4 work for you.
This is episode 244, and do you ever wonder how you can get those zoomers and younger generation guests to give your property a try? Look no further, that’s exactly what we’re covering in today’s episode.
We already understand the the importance of social media marketing for hotels – but figuring out the most impactful way to use each platform can be intimidating. To our surprise, TravelBoom’s most recent Leisure Travel Trends Study found that nearly all social channels were ineffective in influencing major travel decisions. So, how should hotels be using social media in 2023?
While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most recent Leisure Travel Trends Study found one key to attracting younger hotel guests is managing guest reviews.
TravelBoom COO, Pete DiMaio, will share leisure travel learnings, insights for 2024 on Oct. 19.
Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less than half of leisure travelers surveyed indicated loyalty programs would influence their booking decisions. One year later, that number has increased to 65%.
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.
The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today’s podcast we dig into Expedia and VRBO’s new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you.