Branding
AMResorts Launches New Master Brand AMR Collection
AMResorts L.P. introduces the new master brand AMR Collection. AMR Collection brings together six resort brands under one name
AMResorts L.P. introduces the new master brand AMR Collection. AMR Collection brings together six resort brands under one name
This newly created position will support AMResort's growth efforts as the company moves towards its goal to reach 100 resorts by 2020 in nearly 30 destinations.
AMResorts continues to expand its Secrets Resorts & Spas brand with the opening of Secrets Cap Cana Resort & Spa, bringing the brand portfolio to 15 properties total and two in the Dominican Republic.
The new deals will expand the companys footprint in the Dominican Republic with Secrets Cap Cana Resort & Spa and Dreams Dominicus La Romana; Mexico with Breathless Riviera Cancun Resort & Spa; Costa Rica with Secrets Papagayo Costa Rica; and to Aruba for the first time with Zoëtry® Isla Di Oro Aruba.
President and CEO of Apple Leisure Group, Alejandro Zozaya, announced that its subsidiary, AMResorts, signed contracts for two outstanding properties: Zoëtry® Villa Rolandi Isla Mujeres Cancun a 35-room property in Isla Mujeres, Cancun, Mexico and Dreams® Buenaventura Panama Resort & Spa a new 450-room resort under development just outside of Panama City, Panama.