Travel companies have ramped up their digital ad spend levels over the course of this year, with Expedia Group ranking as travel's top spender in recent months, according to data from digital ad intelligence platform Pathmatics.
During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile, on the sly, Booking.com has also managed to increase its share with almost no resistance. Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most of your distribution eggs are stored.
The World Tourism Organization (UNWTO) continues to advance its commitment to the African tourism sector by partnering with Google to help destinations gain expert insights into data management and digital marketing.
The vacation rental space peaked in 2020 in the United States. According to Google Trends, “vacation rentals” saw its most popularity this year than it had seen over the last several years. Changing travel/safety protocols due to the COVID-19 pandemic has affected traveler sentiment, as travelers show a desire for a travel experience that minimizes interaction between other guests. But should hotels be worried?
Use this pause in travel to drive valuable content and ramp-up preference for your brand.
Before you send that exclusive offer for the umpteenth time to your entire email database, you’re going to want to read this. Thanks to our latest consumer sentiment survey results we’ve identified the top things people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will keep your hotel top-of-mind, as well as improve your hotel’s chances of more bookings now and during recovery.
Technology has changed the landscape of how we operate and interact with our guests. Travelers now expect to communicate instantly and so it is wise to assess if we have the right hospitality technology to help them with their decision making.
More guests staying at your property means you’re making money. That seems like pretty straight forward logic, but digging deeper you need to ask yourself 'How are these guests actually finding and booking their trip?' With OTAs flooding the market, many properties are overwhelmed with seemingly can’t-miss opportunities to generate bookings.
An essential part of any hotel/motel is how it makes its revenue and the different distribution channels that contribute to this pot of revenue.
With so much competition from OTAs for direct bookings, hoteliers need to be savvy with the techniques to attract visitors to their property’s website. Here are a few strategies put together by the experts at Vizergy that have helped our clients boost their direct bookings.