Skip to main content
Advertisement

Topic - A New Era Of Yield Management

A New Era Of Yield Management

Hotels Can Afford to Be Greedy As 2021 Enters Its Final Quarter - PhocusWire

“A bird in the hand is worth two in the bush.” This wise saying has stood the test of time for a good reason, it cautions the greedy among us to value what they already have rather than chase after something with higher value but more risk. The cautious and even not-so-cautious among hotel marketers have likely heeded this statement throughout the last year and a half as demand for hotel rooms has ebbed and flowed in a confounding pattern.