Booking Holdings, operator of the Booking.com, Kayak, Agoda and Priceline brands, spent $3.8 billion on marketing during 2021, up from the $2.2 billion figure over the course of the pandemic-hit 2020.
COVID-19 had a serious impact on online travel agencies (OTAs), according to GlobalData, which notes that the OTA market value decreased by a gruesome 60.4% year-on-year (YoY) in 2020.
The third quarter of 2021 saw major online travel players continue to increase advertizing and marketing spend. Airbnb, for example, continued to reap the benefits of the marketing campaign it launched in February, with a 15% boost in traffic.
Online travel agencies (OTAs) have dramatically changed the game when it comes to getting the word out about your property and inventory, and even booking rooms. However, for a small hotel, learning how to use these tools and even finding the right OTAs can be more than a little challenging. In this article, we’ll address what you need to know to find the right ones and then rank highly.
Guests Make Transition To Booking on Mobile
As travel recovery continued in the summer, the online travel giants scrutinized their marketing investment to take advantage of, and drive, momentum in Q2 and beyond. Booking Holdings, Expedia Group and Airbnb looked to what they already had in terms of their existing customer bases and continued to put marketing dollars elsewhere, hopefully to bring in new travelers.
According to a Google study 52% of travellers visit a hotel website after seeing it on an OTA, and 20% of direct bookings occurred after a hotel was found on an OTA.
Thomas Cook is being resurrected as an online-only travel business, exactly a year after the 178-year-old company ceased trading, stranding 150,000 holidaymakers abroad.
Google has been locked in a debate for weeks with the likes of GetYourGuide, Trivago and HomeToGo over outstanding ad payments.
You probably understand the needs and benefits of connecting to online travel agents (OTAs). But, how does one decide which are the best ones for their hotel.