Red Roof has announced a new, 43,000 sq. ft. headquarters located at 7815 Walton Parkway, New Albany, Ohio, to house its team of 150 corporate office employees with the capacity to expand the workforce.
Following comprehensive consumer research, Red Roof has launched The Red Collection, the first soft brand in the company's 44-year history, with the opening of the first property, The St. Clair Hotel in Downtown Chicago.
In support of the industry-wide Search Smarter campaign to educate travelers on the dangers of fake booking websites, Red Roof is taking the lead to further protect consumers by launching its Type Don't Click campaign to ensure safe, authentic booking.
Red Roof has promoted Regional Vice President of Operations, Neil Scott to Vice President of Sales and Operations, a dedicated position focused on accelerating the company's expansion into Canada.
The Research+Data Insights survey found that complimentary WiFi came in second only to cost when considering booking a hotel stay.
The former 198-room Floral Inn has become the 224-room Red Roof PLUS+®/Namba-Osaka after undergoing a $14.5 million renovation, including the addition of 26 new guest rooms. The property which has been updated with the standard Red Roof PLUS+ décor and amenities opened on July 15, 2016.
Red Roof opened its first international location in Curitiba, Brazil on September 1, 2015 in partnership with the Brazil-based Nobile Hoteis. Red Roof Franchising, LLC is working with Nobile to develop 35-40 properties - new builds and conversions - across the country over the next twenty-five years.
Paragon Hotels will break ground for the first property in 2016 and plans to open a series of new-build hotels across Thailand, between 2017-2020, in all major tourist locations.
Guests are being greeted with white plush, pillow top mattresses and Love Your Linens™ bedding with large extra pillows as well as spa-inspired bathrooms with multiple setting showerheads at Red Roof PLUS+ locations across the country.
Recognizing high demand for the Red Roof brand and the company’s continuing growth trajectory, Westmont Hospitality has recapitalized a portfolio of 89 Red Roof properties. Westmont will be a minority stakeholder in the new venture and will continue to operate the portfolio.