ABTA – The Travel Association has published new guidance for members which gives an overview of the legal framework that businesses need to work within when they market and advertise their environmental credentials, with advice on how to avoid greenwashing.
On March 22, 2023, the European Commission adopted a 'Proposal for a Directive on Green Claims'. The proposal is designed to put a stop to the practice of greenwashing and, if adopted by Member States of the Union, it will force companies doing business in Europe to be more scrupulous and evidence based about their environmental claims.
The global eco-wakening is driving a greener future with over 87% of Americans seeking more sustainable hotels and travel
As many as 79% of travellers worldwide say it’s important for them to book a hotel that has implemented eco-friendly and sustainable practices. But despite the widespread use of signs encouraging turning off lights and reusing towels, some hotel guests are becoming sceptical, and a new report suggests repeat custom could be at risk.