IMEX Group Appoints Dana Communications to Support IMEX America
IMEX Group has appointed New York based direct marketing agency Dana Communications to work on the launch of its inaugural IMEX America exhibition. The new trade show for the international meetings, incentive travel and events industry will take place October 11 – 13, 2011, at the Venetian Palazzo, Las Vegas. Dana’s appointment follows a three-way tender. The budget is undisclosed.