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Topic - Hotel Distribution Strategy

Hotel Distribution Strategy
Hotel Distribution Channels - Source EHL

The Future of Hotel Distribution Channels: Seizing Opportunity in Channel Disruption - By Jochen De Peuter-Rutten

The hotel distribution channel landscape is undergoing a seismic shift. Online travel agencies (OTAs) that once leveled the playing field for independent properties now dominate, their economic muscle squeezing hotel margins. Metasearch engines commoditize the search experience, making standalone properties indistinguishable. Meanwhile, the growth in alternative lodging threatens hotels' grip on the accommodations sector.

Hotel Distribution Strategy
The word 'Strategy' on a computer screen - Source STAAH

Is Your Distribution Strategy Aligned To Be Profitable In The New Normal?

Distribution is by no means a one-size-fits-all scenario. It is also not a figure-it-out-once and forget about it task. Your distribution strategy should evolve with times and consider several elements. These include your target guests, business goals, pricing and more.