Through the strategic partnership with Hard Rock, MFG will act in an advisory role to curate new food and beverage programming at existing integrated resort locations such as Seminole Hard Rock Hotel & Casino Hollywood, Seminole Hard Rock Hotel & Casino Tampa, and Hard Rock Hotel & Casino Atlantic City.
In this new and expanded role, Sheldon will be responsible for oversight of brand management, consumer marketing, brand partnerships, and sponsorship revenue generation.
The Hard Rock Hotel and Residences will be located within the Pointe Vista development, joining a 2,700-acre master-planned resort community featuring over 19 miles of shoreline, a golf course, enclosed waterpark, family entertainment center, amphitheater, casino and more. The project is expected to create over 9,000 jobs in the area.
Expected to open in 2027, the resort will be a unique destination, combining an upscale hotel, a premier meeting and convention space, a state-of-the-art entertainment venue, internationally renowned food and beverage, luxurious Rock Spa and Pool Complex, and a high-end retail promenade.
In his most recent role as Vice President of Resort Operations and Guest Experience at Marriott Vacations Worldwide, Rees was responsible for driving operational excellence for over 130 properties and guests worldwide across all disciplines.
Today, Hard Rock International, GEK TERNA Group and the Athens community celebrated the groundbreaking of the resort and Casino in the heart of the Athens Rivera.
Hard Rock International and the Tejon Indian Tribe Celebrated the Groundbreaking of the Long-awaited Hotel and Casino Located at Hwy. 166 and Sabodan Road West of the Community of Mettler, California on Tejon Tribal Land.
In 2019 Alvarez was promoted to Vice President of Global Sales and Marketing for the Cafe division where oversaw marketing in more than 150 Hard Rock locations (which will continue in her new role) and has proven to be an invaluable asset to the Hard Rock brand.
Property to Feature Gordon Ramsay Burger and Heightened Entertainment in Association with Live Nation Canada
'The Hard Rock Messi Kids Menu' features the Messi X Burger, the Messi Golden Chicken Sandwich and other kid-friendly options, along with a special nod to the international sports icon in the form of a complimentary mini golden soccer ball toy, a collectable poster, activity sheet and stickers with every meal.