IPerceptions Releases Hospitality and Tourism Industry Report Q1 2010
New 'Voice of Customer' Data Shows Usability, Innovation and Creativity are Key Components to Successs as Economy Improves
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IPerceptions Releases Hospitality & Tourism Industry Report Q1 2010
New 'Voice of Customer' Data Shows Usability, Innovation and Creativity are Key Components to Success as Economy Improves
Simple Fixes to Increase Direct Bookings
Banner ads, search engine optimization, paid search, auction sites, email lists. All of these tactics are just part of a revenue manager’s or online marketer’s arsenal to drive traffic to the site and hopefully increase direct web bookings - the least expensive way to get heads in beds. And while everyone loves to see an increase in site visits, the most important statistic to watch is the conversion rate - the ratio of visitors to completed transactions. What they do on your site is much more important than how they get there. Are your visitors booking or abandoning?