Will the Future of Advertising Be a Blend of Old and New Media?
It hasn't caught on yet in the U.S., but a global ad campaign for Unilever's army of laundry detergents - sold in Asia as Omo, in France as Skip, and by other names around the planet - hailing that 'Dirt is Good,' is considered by experts to be a perfect example of a new path for marketing in the 21st century.