Brand Positioning
Positioning Your Hotel or Resort for Success - By Petra Deuter
Unique, connected, informed: these three key words define the hotel guest of today and the future.
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Topic - Brand Positioning
Choice Hotels Promotes Alexandra Jaritz to Senior Vice President, Brand Planning and Management
Choice Hotels International, Inc. (NYSE: CHH) today announced that it has promoted Alexandra Jaritz to senior vice president, brand planning and management. Jaritz will continue to report to Bruce Haase, executive vice president, global brands, marketing and operations.