Getting Ready for Google's Penguin Update - What Should Hoteliers Do?
The second coming of Google Penguin – Penguin 2.0 – will address bad link-building and linking practices, penalizing sites that use unsavory techniques to help improve visibility within the SERPs. Google’s team will evaluate a huge amount of data to learn more about 'bad' - or non-organic - links, combing through the mountains of data on the Internet to locate the spots where bad links live. What does it mean for hoteliers? What should hoteliers do? The article provides a concrete action plan and advice to help hoteliers get ready for this important Google algorithm update.