Time to Take Stock of Your Business - By John Hendrie
Everyone says we are out of the recessionary weeds, the economic doldrums, the trough of despair. I shall let you be the judge of that.
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The Ultimate Quid Pro Quo – Your Brand by John Hendrie
Something for something. In the Navy we used to call it 'Comshaw (sp?)' - you scratch my back, I’ll do yours. It is the art of the deal. Wash the dishes, and you can watch TV.
Brand Integrity – Have We Made Any Strides This Year? – by John Hendrie
So how are our reputations faring with two thirds of the year almost gone?
Sustainability in Business Today: A Cross-Industry View
Sustainability has received a great deal of attention from the media and the business community for a number of years. Yet there are still those that believe sustainability is more of a public relations play than an issue with real implications for business performance. What does sustainability really mean in a business context? What are many companies doing about it? And what is the evidence that the business case for sustainability, in fact, exists?