With Google's recent announcement regarding updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies. Let's delve into what these changes mean and how hotels can navigate this transition effectively.
In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations. Hoteliers are turning to various online strategies to capture the attention of potential guests, and Google Ads has emerged as a game-changing tool in their arsenal.
The US Justice Department and eight states sued Alphabet Inc.’s Google, calling for the break up of the search giant’s ad-technology business over alleged illegal monopolization of the digital advertising market.
A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links.
Today we're launching Travel Insights with Google in the United States, in partnership with Destinations International and Hospitality Sales and Marketing Association International (HSMAI). Together, we'll bring these tools to the travel industry in the U.S. and around the world with training materials customized specifically for destination organizations and hospitality marketing professionals.
Little more than six months ago, the one topic that kept travel executives awake at night was Google increasingly siphoning off industry profits by moving deeper and deeper into the travelers' user funnel.
Mark Mahaney, an analyst at RBC Capital Markets, expects Booking.com’s spending on Google ads to drop from $4 billion last year to $1 billion to $2 billion in 2020.