Topic - OTAs Page 2

Online Travel Agents

Want To Beat OTAs? Do This One Thing

There’s no doubt OTAs have several things that you don’t, like up-to-the-moment technology, a global staff reaching tens of thousands and marketing budgets with lots of commas. However, they do have their weaknesses, including a major flaw that also happens to be one of your hotel’s strongest marketing weapons: your ability to present your property as THE best place to experience your city/region.

2016-04-12

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Online Travel Agents

Hotel Chains and Travel Websites in a Tug of War for Customers - New York Times

A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song '(I Can’t Get No) Satisfaction' plays seems relatively benign, as does the tagline, 'Stop Clicking Around.'

2016-03-29

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Online Travel Agents

Hotels Are Using Guest Perks to Battle Online Travel Agencies - Los Angeles Times

Hotels are pushing guests to book directly on their websites to avoid paying a 15% to 25% commission charged for bookings through websites including Expedia.com and Booking.com. Online travel agents say customers can compare prices and find lower rates by using online sites.

2016-03-21

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Online Travel Agents

Booking.com Boss is Clicking Annoyed - Tnooz

Marketing initiatives by hotels chains such as Marriott and Hilton which talk up the benefit of booking direct, have not escaped the notice of Darren Huston, chief executive of Booking.com.

2016-03-10

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Online Travel Agencies (OTAs)

4 Ways to Compete with OTAs for Deal Seekers - By Ashley Verrill

Online Travel Agencies (OTAs) such as Hotwire, Priceline and Kayak.com have become the go-to websites for travelers who assume they won't get a better deal elsewhere. This is at least partially attributable to rate parity clauses that forbid hotels from publicly advertising lower rates than the OTA.

2013-06-26

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