The MoU was signed at Saudi Arabia’s pavilion at the Arabian Travel Market 2023 held in Dubai by Swen Ehlender, Director of Marketing at Four Seasons Hotel Riyadh, and Munirah Abanomy, Head of Marketing Partnership for Middle East and Africa.
The MOU provides a framework for both entities to explore methods to increase inbound visitation to Saudi Arabia from key markets across Middle East and Africa region.
International buyers and media attending ATM, to be hosted by hotels across IHG’s brand portfolio
Miral has invested over AED 9 billion to position Yas Island as a top global destination for entertainment and leisure
Arabian Travel Market (ATM) 2022 is ready to welcome the world to the UAE from Monday 9 to Thursday 12 May, playing host to 1,500 exhibitors, representatives from 112 global destinations, and an anticipated 20,000 attendees. The live show will be followed by ATM Virtual, which will run from Tuesday 17 to Wednesday 18 May.