Today, Booking.com releases travel predictions research that foresees travellers navigating contradiction and chaos as they adapt to changing times in the year ahead. Against the backdrop of global upheaval, the digital travel platform reveals people are experiencing a multi-directional tug-of-war, working to reconcile what is important.
During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile, on the sly, Booking.com has also managed to increase its share with almost no resistance. Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most of your distribution eggs are stored.
In the future, in Germany, contract hotels will be allowed to offer overnight stays at lower prices than those listed on Booking.com.
The Drum interviews Arjan Dijk, senior vice president and chief marketing officer of Booking.com, the leading online travel brand, on the evolving playbook for travel markets across the globe, the role that marketing will play in the reboot and the trends being seen in two of the largest markets: India and China.
The impact that COVID-19 has had on our daily lives caused the past year to be one of the hardest ever to endure. Maintaining distance and staying home has become part of the new normal. While tough days may still be ahead, travelers are finally starting to see light at the end of the tunnel thanks to the roll-out of vaccines and development of other break-through medical advances.
Last year at this time, COVID-19 was crushing Italy. Lockdown measures began in the northern municipalities in late February and extended nationwide by March 9. Around that period PhocusWire spoke to Florence-based hotel manager Giancarlo Carniani, who is also the president of Confindustria Alberghi Firenze, the region’s hotel association, and Phocuswright’s analyst for Italy.
Booking.com asks travel industry leaders, experts and partners to share their experiences of a year like no other - and offer up their hopes for 2021
In response to surging demand for longer-term stays, Booking.com is now allowing property partners to offer weekly and monthly rates.
Hungarian competition watchdog GVH has fined online reservation operator Booking.com
The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV advertising spend.