Scandic Go is Scandic’s new brand in the fast-growing economy segment, offering smart accommodation solutions in attractive city locations at a good price. The first guests will check in today at Scandic Go, Upplandsgatan 4.
Malin Selander has broad experience from senior leadership positions within communications at large Nordic companies including SAS, Tele2 Sweden and SATS Group.
The hotels are already part of Scandic’s pipeline and will open in 2025 in Tromsø, Norway, and in 2026 in Aarhus, Denmark.
Scandic delivered a strong second quarter with positive price development and RevPAR that reached a record 828 SEK compared with 749 SEK last year. Occupancy was in line with 2022 at 63 percent.
The first Scandic Go hotel will open on Upplandsgatan in Stockholm in September, and Scandic has now signed a lease agreement for another Scandic Go, this time a centrally located hotel with 221 rooms at Fridhemsplan on the island of Kungsholmen in Stockholm.
The first Scandic Go hotel will open on Upplandsgatan in Stockholm in an existing Scandic hotel that is undergoing renovations before it reopens under the new brand. This is where the concept will be tested before being rolled out in more hotels and markets.
Laura Tarkka is a well-known name within the Finnish business sector and her most recent position is CEO of Finland’s largest electronics chain, Gigantti.
The economy segment is the fastest-growing segment in the European hotel industry. To meet the demands of a new generation of hotel guests, Scandic will open its first hotel under its new Scandic Go brand, a smart, sustainable hotel concept at a good price.
Scandic has opened its newest hotel in one of Frankfurt’s top locations just steps from the Main river and minutes from the European Central Bank.
Stable 4th Quarter Ends a Strong Year