Exhibitors can register online now for ITB Berlin 2025 and already plan attending the World's Largest Travel Trade Show in Berlin. Early Bird rates apply until 1 July.
Global tourism faces unprecedented challenges: climate crisis, skills shortage, digitalization. Yet, at ITB Berlin Convention 2024, the industry showcased confidence and pioneering spirit.
Tourism professionals are better equipped to meet their customers' needs thanks to intelligent 'Guest Cards' - From the transaction to a conversation.
Wellbeing in a hotel requires more than just a bigger spa - this was made plain by the participants in the Wellbeing Panel at ITB Berlin. The motto: think more holistically.
Will all tourism services soon be contained in a single app? - Users in Asia emphasise the benefits for customers.
Despite global crises, the industry displayed confidence at ITB Berlin 2024 - people's desire to travel appears unabated. The most important topics were the growing importance of AI, the shortage of skilled labour and climate justice.
Tour operator Dertour with a new presence and high growth rates - Increasing demand for travel to the Middle East.
How artificial intelligence is bringing changes to searches and reservations
US ambassador Gutmann aiming for 2.5 million by 2028 - high priority for sustainability - Cities focus on the US lifestyle.
Schubert Lou, COO of Trip.com, spoke at the ITB Convention about the new priorities of Asian tourists and the opportunities that artificial intelligence offers to the travel industry.