The AI search tools are getting better - but they don't yet understand what a search engine really is and how we really use them.
Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.
This has to be the best mission statement in history. Not only has it survived to be just as relevant 25 years later, but by sticking to the plan, Google has built a $2 trillion company.
Google seems to be testing new filter options for hotel listings within Google Business Profiles. When you click on a specific hotel, Google can show filters for reviews, dates, guests and about the hotel.
Google is testing adding the hotel and restaurant website link directly to the Google Search hotel and restaurant listings on the main search results screen. This is instead of making you go through the Google hotel or restaurant results interface to learn more.
Google has published a fresh installment of its educational video series 'How Search Works,' explaining how its search engine discovers and accesses web pages through crawling.
Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites.
The average consumer seeks out the best deal possible. The premium consumer is willing to pay a little bit more for extra value ? but there is a limit where higher prices result in diminishing returns. Luxury is about a personalised one-of-a-kind experience where monetary value is priceless.
Google's Search Generative Experience (SGE) has been reshaping the landscape of search technology. With its presence now in over 100 countries, it stands as a testament to the evolving role of generative AI in search engines.
A First Look for Hotel and Resort Teams and What the Evolution of Search Means for Hospitality