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Web Analytics For Hospitality

Web Analytics for Hospitality: It’s Time for Better Data and Better Integration - SAS

There’s a lot of talk about modernizing hospitality marketing – and most of it is dependent on finally cracking the nut between online and offline guest data and bringing predictive analytics to play. But there is a fundamental problem hampering our ability to do this and it starts with how hospitality manages web analytics. This problem is not new to Suneel Grover, senior solutions architect for digital intelligence at SAS, since he started his marketing analytics career building predictive models for online marketing campaigns.



Yacht Hotel Concept

Luxury Yacht Hotel to Open in 2014 - Global14

Stationed in the Ocean Village Marina, Sunborn Gibraltar features 189 guest rooms, 90% of them with outdoor space. The yacht hotel is 465 feet long and has a height of seven stories.


Thousands Of Hotel Listings Were Hijacked In Google+ Local - Search engine Land

Thousands of hotels listed within Google+ Local appear to have had links leading to their official sites 'hijacked' and replaced with ones leading to third-party booking services. Google+ Local listings are what Google depends on to provide results in Google Maps or Google Search, when people look for local businesses.




10 Hotel Secrets from Behind the Front Desk - Mental_floss

Jacob has worked on the front lines of hotels for more than a decade, starting as a lowly valet in New Orleans and ultimately landing at a front desk in New York City. He’s also the author of Heads in Beds: A Reckless Memoir of Hotels, Hustles, and So-Called Hospitality and a man with some hospitality secrets to spill.


Travelers Face More and Higher Fees - USATODAY

Airlines aren't the only ones in the travel industry that are charging fees for services and products that once were free. Hotels, rental car firms and cruise ships are joining in.


Ikea to Build Budget Hotels Across Europe - CNN

Ikea, the secretive but hugely successful budget furniture retailer, is looking to build and develop at least 100 budget hotels across Europe in its latest push into the property market.