Skip to main content
Advertisement

NextGuest News

Hotel Digital Marketing
A woman in front of a building - Source NextGuest

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: January 2021 Edition - By Margaret Mastrogiacomo

As hotel marketers embark on 2021, it’s important to stay ahead of the curve with the latest digital trends. This month, Yelp launches a new rating feature for COVID-19 compliance measures, YouTube launches audio ads, and web design takes inspiration from nature. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.

YouTube TrueView Ads
YouTube app on a cell phone - Source NextGuest

Strategic Spotlight: YouTube TrueView

YouTube is the second largest search engine behind Google. With over 2 billion users worldwide, many users prefer the platform over live TV. On mobile alone, YouTube reaches more 18-49 year-olds than any other broadcast or cable network. Often times, however, reaching this vast audience in a meaningful and engaging way can be difficult for hotels.

Hotel Digital Marketing
A person holding a compass

How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget Amidst COVID-19 - By Margaret Mastrogiacomo

Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the last year and set a new plan in action to achieve greater success. Today, many sources project that the COVID-19 pandemic will continue to impact the hospitality industry for years to come, which makes budget planning for 2021 even more complex. In light of this, it’s important to have an idea of where the industry is heading and keep forecasted trends for 2021 top of mind when determining how to allocate your marketing dollars.

Hotel Digital Marketing
A person using a laptop on a train

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October 2020 Edition - By Margaret Mastrogiacomo

As hotel marketers plan for a strong Q4, it’s important to keep a pulse on the evolving digital landscape, especially when planning for success in 2021. This month, Google officially launches a new custom audiences feature, YouTube launches YouTube Shorts, and new Google insights might give hotel marketers the campaign inspiration they need. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.

Customer Segmentation Whitepaper
A woman at the beach

Now Available: Customer Segmentation During COVID-19 Whitepaper

In order to make up for lost revenue due to the COVID-19 pandemic, it is important to drive occupancy through strategic marketing efforts. To make these efforts a success, it is essential to approach your guests with targeted and appealing offers. But how can you ensure that you are targeting guests with the most relevant offers? The answer lies within customer segmentation.

Ancillary Revenues
Two women walking down an alley

How Hotels and Resorts Are Stepping Up Marketing As Travel Rebounds

As travelers become more comfortable with new safety protocols and practices around COVID-19, we’re seeing travel start to rebound around the world. According to STR, hotel occupancy has been slowly recovering, especially in the US and Europe. While the travel industry is not expected to return to pre-pandemic levels until at least 2022, current research shows that consumer sentiment towards traveling will continue to improve throughout the year.