COHO Services, a Portland, Oregon based management company was honored last night in New York City by Hospitality Sales & Marketing Association International (HSMAI). A Bronze Adrian Award was given in digital marketing innovation for COHO’s winning entry in the annual Adrian Awards, the largest and most prestigious global travel marketing competition.
The award winning campaign, which was selected among 1,100 entries, brought to life farm-to-table dining using virtual media technology. In collaboration with COHO’s owned restaurant, Southpark Seafood in Portland, Oregon and Visiting Media’s TrueTour® platform, diners are able to virtually interact with local food and beverage purveyors.
“We are honored to have received this award. It means a lot to be recognized within the industry for our achievements,” said Maili Morrison, Executive Vice President for COHO Services. “I am truly thankful for the passion my marketing team brings to our businesses, and the commitment from everyone at Southpark to execute such an amazing campaign.”
The campaign initially launched to help spread the message about Southpark’s farm-to-table philosophy. However, the digital dining experience has now become a part of the menu at Southpark. On any day, guests can visit Southpark and request the use of complimentary cardboard virtual reality goggles to view the many local produce farms, wineries and shellfish farms used by the restaurant on their menu.
About COHO Services:
COHO Services represents owned and managed hotels and restaurants throughout the Pacific Northwest including Southpark Seafood, Hudson’s Bar & Grill, The Heathman Lodge and the Radisson Hotel Portland Airport. COHO offers full-service hospitality management to include in-house marketing services. To learn more about COHO Services visit www.cohoserv.com.
To read more about Southpark’s digital dining visit www.southparkseafood.com and to learn more about Visiting Media and the TrueTour® platform visit www.visitingmedia.com.
For more information please contact Maili Morrison, Executive Vice President at 360-816-0515 or maili.morrison@cohoserv.com