The tourists are changed. The tourism industry has to take note of this revolution in which there are no more tourist attractions in the centre, but the tourists themselves, able to actively create their own products.
With the smartphone, the world-wide connection, virtual relationships through social networks, the new generation of tourists forced the hospitality structures to redefine the rules of promotion and reception.
The tourists have become social because they use Social Network to search for information about places of interest and facilities to book and then share photos and comments about their travel experiences. They have become mobile because they use Web more and more in mobility, before, during and after the stay. New tourists are also local because they want to live the holiday area in all its forms, discovering its unique and exclusive aspects. For these reasons, the Booking Engine BookingOne has changed its robe, allowing the accommodations to adapt to the new tourist consumption. BookingOne has therefore become mobile, social and local to make sure its customers can also keep in with this trend.
How did it become mobile? Research, information requests and bookings are becoming increasingly frequent through smartphones. BookingOne presents responsive graphics for all the navigation steps within the online booking process, favouring the conversion path towards the ultimate goal of online sales.
But also the hotel owners have their mobility needs: so the hotel-backed interface (the so-called Backend) is responsive. At any location and at any time, the hotelier can view the status of bookings and requests by mobile device, and manage his business even from smartphone or tablet.
How did it become social? The new tourist expects immediate communication with his / her interlocutor. With the new BookingOne messaging service, the hotelier and his customer can communicate real time. This service allows hotel owners to respond promptly to requests for information and to check the correspondence with each customer. The relationship between hotelier and customer in this way becomes informal, personal and direct, enabling us to propose to the users of increasingly customized solutions to meet the different demands.
How did it become local? Through the digital tour guide and interactive totems. BookingOne technology allows a hospitality structure to discover its land in all its peculiarities, through an app that can be installed on the customer's smartphone or within the hotel itself as an interactive totem. The App of BookingOne contains the points of interest of the site that can be individually selected by the hotels for the exclusive use of their customers.
Through this support, the tourists today can find information about attractions, book museums, cultural tours, buy tickets for the theatre or local public transport ... all is to offer customers additional services that allow them to “sew” their own tourist product.
The new generation of tourists has disrupted the traditional rules of the travel industry in all its components. They want to be an integral part of the tourist network, by participating in the creation of value. The goal of tour operators is to adapt to these changes promptly, and the adoption of a modern booking engine like BookingOne is the first step towards coping with this inevitable revolution.
For more infomatin visit http://www.bookingone.it/eng/.