The California Lodging Expo® and Conference , FREE to all attendees, is the premier California hospitality trade show. This annual event promises to be as popular as ever this year.

California Lodging Industry Association;

California Lodging Industry Association announces that John Hach, Senior Industry Analyst, Travelclick will be the keynote speaker at the California Lodging Expo® and Conference on October 25, 2016 at the Crowne Plaza Los Angeles – Commerce Casino.

Mr. Hach’s presentation, "Maximizing RevPAR Through Artificial Intelligence. A Look Into The Future of Hospitality Marketing" will be the highlight of the popular trade show which is free to the public. He has over 35 years of ecommerce marketing experience within the travel industry. Mr. Hach is a regular industry speaker, his insights and perspective have been featured on CNN, Los Angeles Times, Bloomberg and the New York Times.

To register as an exhibitor or attendee at the California Lodging Expo & Conference, visit http://goo.gl/NLu2FO, or contact Chris Middleton at 925 478-0929 or cmiddleton@clia.org.

About the California Lodging Industry Association

The California Lodging Industry Association (CLIA) is California’s hospitality trade association serving independent lodging owners and operators. CLIA, since its inception in 1946, is the recognized leader for providing legislative, educational marketing, and profit oriented programs for the California lodging industry. Visit www.clia.org to learn more about CLIA.

For more information, contact Chris Middleton at 925.478.0929 or cmiddleton@clia.org