The company is touring the U.S. and Canada with a custom-made semi-truck that features a complete hotel room that is a perfect replica of a NextGen room.
The Red Roof truck features a complete hotel room that is a perfect replica of a NextGen room: modern furniture, wood-like floors, additional electrical outlets, flat screen TVs, ergonomic chairs and much more. With NextGen, modern convenience meets great price; it’s exactly what customers are looking for. Taste of Chicago visitors will be able to step in, step up and stroll around the room to see all they’ll experience in a NextGen room.
“Taste of Chicago is an iconic event that attracts people from every part of the Chicago area,” says Marina MacDonald, SVP, Marketing and Sales, Red Roof. “It’s a fantastic opportunity to introduce our NextGen rooms to a huge audience right in the midst of the summer vacation season. We think everyone who visits the truck will leave with great reasons to consider booking with Red Roof for their upcoming travel needs.”
In conjunction with the truck tour stop, Red Roof has partnered with Spanish-language radio station WLEY for a two-day promotion during the festival. On July 12 from 3-7 pm, Raul “La Bola” Bernal will broadcast live from the Red Roof truck at the Taste of Chicago. On 7/13 from 12-2 pm, the remote broadcast will include live call-ins. Listeners will be encouraged to come by and experience the new redesigned NextGen room and take photos with “La Bola” on Friday and other WLEY DJs on Saturday. La Bola will give away VIP Certificates for Red Roof stays on his show and during the live broadcast and during his show the week prior.
In celebration of Red Roof's 40th anniversary, the company has not only hit the road, showing off their re-imagined and updated rooms via their mobile truck but are holding contests and giveaways at properties across the country culminating in a $40,000 giveaway in October.
About Red Roof®
Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 350 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements.