June 3, 2010 – Travel Tripper, the leader in hotel direct distribution solutions, announced today that it has hired Scott Brodows, an experienced hospitality technology industry leader, as its new Executive Vice President. In this role Brodows will work with the talented Travel Tripper team to further advance the company’s products & solutions and deliver best in class customer service to its hotel clients.

Travel Tripper;
“With the launch of our RezTrip 2.0 booking engine, Travel Tripper is poised to accelerate its growth and extend its product lead in the hotel direct distribution space”, says Gautam Lulla, Travel Tripper’s Chief Operating Officer. “Scott has a proven track record of scaling businesses in our industry, and we are excited for him to contribute his expertise to Travel Tripper”

Many properties are overly reliant on third party retailers to fill rooms because hoteliers find it difficult to generate sufficient business through direct sales channels. Travel Tripper’s singular focus is to help hotels grow revenue sourced directly from consumers. Hotel booking engine providers often sell a transaction tool and do not support the sale with ongoing customer training and advisory services. Travel Tripper, by contrast, provides revenue management and online marketing expertise to its RezTrip customers to ensure hotels maximize direct business sourced through a state-of-the-art booking engine platform.

"In addition to being very impressed by RezTrip 2.0,” said Brodows, “I was blown away by the talent of the Travel Tripper revenue management and technology teams. These folks understand the hospitality industry and have recognized some fundamental limitations in existing booking engines that impede a hotel’s ability to maximize its direct online opportunity. RezTrip 2.0 enables a property to price and merchandise in much better ways and hence grow its direct business considerably. I’m looking forward to increasing awareness of this great product and helping hotels succeed"

Brodows spent a number of years at Sabre Holdings where he held several management positions including Chief Operating Officer of SynXis, a Sabre company. He has also held the position of Chief Operating Officer of Higher Ed Holdings – a service provider to public Universities - and worked in the Financial Services and Marketing Research industries. Brodows received his BA from the University of Michigan and MBA from the Darden School of Business at the University of Virginia.

About Travel Tripper:
Travel Tripper (www.traveltripper.com) is an innovative online reservation solution provider. We help attract, convince, and convert high-value guests for hotels with personalized service and a comprehensive approach to the online shopping process. Our truly revolutionary online booking engine, combined with savvy online marketing and bold revenue management strategies, drive increased direct sales for hotels from San Francisco to the Bahamas, India to Turkey. We are based in New York City.

Contact:
Gautam Lulla
Chief Operating Officer
gautam@traveltripper.com