Dana Communications welcomes new hire Bethany Diddle to the role of Senior Account Executive. Diddle brings a strong background in branding strategy, account management and client interaction.
With a BA from New Mexico State University and an MBA from Cornell University Johnson Graduate School of Management, Diddle also comes to Dana with valuable agency experience and an extensive list of previous clientele.
Her prior work experience comprises account, management and marketing positions with General Electric, Pearlfisher, Inc., the National Foreign Trade Council, Arnold Worldwide and WestWayne, Inc. These roles afforded her the opportunity to work with clients including Celebrity Cruises, Amtrak, Hershey’s, Johnson & Johnson, Jose Cuervo and The Campbell Soup Company.
When it comes to branding, Diddle believes that “the answers are already there...all you have to do is listen.” By lending an attentive ear and an open mind to her clients (and the world), she works to extract authentic points of differentiation that capture the heart and soul of each brand and meaningfully connect with audiences.
Her strategic aptitude is complemented by keen organization and a consultative approach to account management. Diddle has also traveled to 37 states and 10 countries, so she truly understands the meaning of "travel and hospitality.” She is a welcome addition to the Dana team and is expected to be a positive new figure among Dana’s clients and colleagues alike.
Dana Communications is a leading hospitality and travel lifestyle marketing agency currently celebrating its 30th anniversary. Dana has offices in New York City, Princeton, NJ, the Carolinas and San Francisco, CA. Follow Dana Communications on Twitter and read their blog!