Educational video series featuring weekly interviews with hotel and travel industry experts launches new episode 'The New Luxury - Experience, Not Status' with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business and host John McAuliffe, VFM Leonardo's Chief Marketing Officer.

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VFM Leonardo, the leader in online visual content distribution for hotels, launches a new episode of VTV The New Luxury - Experience, Not Status featuring Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business. Bonnie works with hospitality and travel organizations that want to take advantage of changing consumer demands. Her work has been featured in industry publications as well as The Wall Street Journal, USA Today, CNN and NPR.

In this episode, you will learn insights on how the idea of luxury has changed, how to define it in our present time and how every property (regardless of price point or brand) can give its guests a feeling of luxury - a memory, an experience - to take home with them.

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Previous Episodes

August 10th, 2009
Experiential Marketing - What It Is and Isn't
Laurence Bernstein, Managing Director, The Bay Charles Consulting Company

August 3rd, 2009
What is the Successful Hotelier Focused on Today?
Jeff Higley, Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research

Watch them on VTV »

Upcoming Episodes

August 24th, 2009
Online vs. Offline Marketing
David Attardi, Director of E-Commerce, B.F. Saul

August 31st, 2009
How to Know Where the Fish Are
Jeff Higley, Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research

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What is VTV?
VTV is a video blog where you will find short interviews with industry experts on themost important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel's presence on the Internet.

Go to VTV »

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape(R) and VBrochure(TM) products leverage the distribution capabilities of the VNetwork(TM), the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.