ducational video blog featuring weekly interviews with hotel and travel industry experts launches new episode: Experiential Marketing - What It Is and Isn't with Laurence Bernstein of the Bay Charles Consulting Company and host John McAuliffe, VFM Leonardo's Chief Marketing Officer.

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VFM Leonardo, the leader in online visual content distribution for hotels, launches a new episode of VTV: Experiential Marketing - What It Is and Isn't featuring the Managing Director of the Bay Charles Consulting Company, Laurence Bernstein. Bernstein is an expert in experiential marketing and branding who has worked with many large hotel chains. In this episode of VTV, you will learn what experiential marketing really is, how it differs from experiential branding and how to differentiate and increase bookings by really understanding and articulating the experience guests are looking for at your hotel.

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Upcoming Episodes

August 17th, 2009
The New Luxury - Experience, Not Status
Bonnie Knutson, Professor, The School of Hospitality Business, Michigan State University

August 24th, 2009
Online vs. Offline Marketing
David Attardi, Director of E-Commerce, B.F. Saul

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Previous Episodes

August 3rd, 2009
What is the Successful Hotelier Focused on Today?
Jeff Higley, Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research

July 30th, 2009
Merchandising Online - What and How?
David Attardi, Director of E-Commerce, B.F. Saul

Watch these Episodes on VTV »

What is VTV?
VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel's presence on the Internet.

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About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape(R) and VBrochure(TM) products leverage the distribution capabilities of the VNetwork(TM), the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.