• Last year, San Francisco had 23.1 million visitors, a 5.2% increase from 2022, according to the San Francisco Travel Association.   

Excerpt from Axios

San Francisco's tourism industry is trending in the right direction, but it's still nowhere near pre-pandemic levels.

Why it matters: San Francisco is facing a looming budget deficit over the next few years, and tourism is key to helping boost the city's revenues, which have suffered since the pandemic.

By the numbers: Last year, San Francisco had 23.1 million visitors, a 5.2% increase from 2022, according to the San Francisco Travel Association.

  • Those visitors spent $8.8 billion, an 18% year-over-year increase.
  • Tourism ultimately generated nearly $610 million in tax revenue for the city in 2023, compared with $522 million in 2022.

Click here to read complete article at Axios.