Choice Hotels International, Inc. announces the opening of Cambria Hotel Burbank Airport. The new hotel offers 150 rooms, upscale amenities and is located just a mile from Burbank airport and a short distance from West Hollywood and Beverly Hills.
The Burbank property was developed by Choice Hotels as part of its strategic development of Cambria hotels in well-situated markets, reflecting the company’s commitment to growing and expanding the brand. The company continues to invest in all aspects of Cambria to make it a standard-setting brand in its upscale portfolio.
“The Cambria Hotel Burbank Airport is the latest example of high-quality hotels that continue to open under the Cambria Brand,” said Indy Adenaw, senior vice president and general manager, upscale brands, Choice Hotels. “This hotel reflects our deep commitment to the Cambria brand and was developed directly by the company. Burbank will offer an upscale experience that our guests will love and will soon become the jewel for the Burbank market.”
This announcement highlights a strong recent record and momentum for Cambria Hotels. Burbank marks the 9th new opening since the start of 2023 and comes on the heels of Cambria winning the J.D. Power award for the highest-ranking brand in the upscale category. Even with this momentum, Choice Hotels continues to invest in strengthening and advancing the brand. An evolution to brand positioning work is now underway with RO New York, an award winning and accomplished agency, and a new design package is underway with Design Agency, another skilled design and architecture agency.
As part of Choice’s focused self-development strategy, the company strategically develops a small number of hotels such as Burbank, in select high-value locations to fuel brand growth and to advance key components of the brand and operating model. These assets are later sold to third party owners, along with the Cambria flag, as Choice maintains its commitment to the franchising business model.
A Strong 2023 for the Cambria Brand
Cambria enjoyed a successful year with the following recent openings:
- Cambria Hotel Austin Uptown near the Domain
- Cambria Hotel Detroit Downtown
- Cambria Hotel Orlando Universal Blvd
- Cambria Hotel Copper Mountain
- Cambria Hotel Lake Placid - Lakeside Resort
- Cambria Hotel Austin Downtown
- Cambria Hotel Waco University Riverfront
- Cambria Hotel Nashville Midtown
Cambria expects an even better year ahead with a strong pipeline and drumbeat of on-strategy hotels opening in the coming year. The brand offers:
- A variety of exciting new openings in 2024, including in the following markets: North Conway, Spokane, Niagara Falls, Denver, Imperial, Rehoboth Beach, Plymouth and Jacksonville
- A pipeline of 81 hotels and 10,000 rooms