• A third of those polled are opting to holiday on British shores   

Today Travelodge, the UK’s first budget hotel brand, has released its latest Travel Report which delves into the upcoming holiday travel trends for 2024, as voted for by the nation. 

The release of Travelodge’s 2024 Travel Trend Report, which was commissioned by the hotel chain and surveyed 2,000 British adults, coincides with the launch of the hoteliers first room offer of the year; over one million rooms for £35 or less are up for grabs across the UK.

Key findings from the Report revealed that over two thirds of the nation will be travelling this year with over 80% of these respondents travelling for leisure purposes. 

A third of those polled are opting to holiday on British shores with approximately two fifths choosing to split their holiday time between the UK and abroad and just over a quarter will be travelling overseas. 

Brits are looking to cast aside the doom and gloom of the cost of living crisis as over a fifth plan to spend more money on travelling over the course of this year, in comparison to 2023. 

As more Brits are choosing a UK getaway over trips abroad, the Report delved deeper into the key factors behind the nation’s ‘staycation’ travelling decisions and location was voted as the most important factor with approximately three quarters of travellers polled stating that destination was key when planning a getaway. 

Over two thirds said value for money was an essential consideration when planning their trips for 2024.  

Interestingly, over half of respondents stated that this year they would be willing to part with more money for sustainable and responsible travel choices with two thirds of Gen Z concluding that they would be willing to spend considerably more when it came to sustainable travel. This is in stark contrast to Gen X with just over a third, of those polled, willing to lay out more money for such a choice. 

Visiting new places will also be on the nation’s travel agenda for 2024 as half of those polled stated that they are keen to start exploring holiday hotspots closer to home. 

A good night’s sleep is also a crucial component as over half of respondents voted that this was non-negotiable when it came to choosing holiday accommodation. 

A Travelodge Spokesperson said: “Travelodge’s 2024 Travel Trends Report reveals that Brits are still prioritising travel despite the ongoing cost of living crisis. We are seeing a broad spectrum of curiosity in UK travel with location and value now being the most important factors, followed by sustainable choices and a good night's sleep.”