IHG Hotels & Resorts, Pelligra Group, and ONE7 announced the elevated positioning of their upcoming hotel in Adelaide, which is slated to open its doors in 2024.
Originally announced as a 130-room Holiday Inn & Suites, the Mawson Lakes property in Adelaide has undergone a transformation during the development phase and is now positioned in the upscale space, with higher than anticipated demand coming from corporate, leisure, and conference and event customers.
The decision has, therefore, been made to elevate and rebrand the hotel as Crowne Plaza Mawson Lakes, reflecting the higher-end quality of the build and the location's demand drivers in the meetings and events space.
The hotel will open in the second half of 2024 and now features 155 rooms, three meeting spaces across 442 sqm, a fitness center, and a bar and restaurant.
Pelligra Group, currently the owner of Holiday Inn Werribee, Holiday Inn Dandenong, and Holiday Inn Melbourne Airport, is set to add three more IHG-branded hotels to its portfolio, including the soon-to-open Crowne Plaza Carlton in 2024, along with Crowne Plaza Mawson Lakes and Holiday Inn Richmond.
Matt Tripolone, Managing Director for IHG Hotels & Resorts Australasia & Pacific, said, "IHG and Pelligra Group share a remarkable partnership, operating three hotels together with three more in the pipeline. We are delighted that Ross and the Pelligra team envision such a positive outlook for the premium travel segment in Australia, leading them to invest in elevating this asset to the premium sector. This move brings exceptional iterations of the Crowne Plaza brand to Adelaide."
Ross Pelligra, Chairman of Pelligra Group, said, "We are already so proud to operate three amazing Holiday Inn hotels in Werribee, Dandenong and Melbourne Airport, with Crowne Plaza Carlton poised to open this year. Now we"re excited to be expanding our IHG brand portfolio to include our second Crowne Plaza in Adelaide."
Bruno Muscatello, Director of ONE7, said, "We are immensely proud to announce the arrival of a globally renowned hotel brand to the vibrant Mawson Lakes precinct, Adelaide. This landmark addition not only signifies a momentous milestone for our company but is also a testament to our commitment to enhance the fabric of this thriving community. Creating a fusion of world-class hospitality with the dynamic energy of Mawson Lakes is set to produce a synergy that will not only elevate the local business and leisure landscape, but also contribute to the flourishing growth of this exceptional precinct."