• Mayfair Hotel   

Ascend Hotel Collection;

Choice Hotels International, Inc. (NYSE: CHH) annouced with the addition of the Mayfair Hotel, Ascend Hotel Collection. The Mayfair Hotel joins the Ascend Hotel Collection's existing New York City hotels the Blue Angel Hotel, The L Hotel and the Insignia Hotel as the brand continues its growth across the city's boroughs.

The seven-story, 77-room property is situated in the heart of New York City's Theatre District. Located adjacent to Broadway's renowned Eugene O'Neill, Ambassador, Gershwin and Barrymore theaters, guests will be a short walk from Times Square, Hell's Kitchen, and other popular NYC attractions. The recently renovated property maintains the historic hotel's stunning original style, while featuring modern amenities, locally-inspired décor, lavish guest rooms, and an on-site restaurant and lounge.

"As 'the city that never sleeps,' New York City is a hub with rich history and vibrant culture," said Indy Adenaw, senior vice president and general manager, upscale, Choice Hotels. "We're excited to welcome The Mayfair Hotel to the Ascend Hotel Collection as we continue to thoughtfully expand the Collection's upscale offerings to the growing New York City market. Like the city that surrounds it, we know the reimagined Mayfair Hotel will deliver the unique and infectious spirit of this iconic city."

This new property, along with those across the entire upscale segment, is connected by the award-winning loyalty program Choice Privileges. Through the program, members can earn and redeem points at over 7,000 hotels across a diverse portfolio of brands with locations in 46 countries and territories. With the Choice Privileges Mastercard, cardholders can earn more points faster, including on everyday purchases including gas and groceries.

The Mayfair Hotel was developed by Mayfair Hotel Group with principals Henry Zheng and Mark Arend.