The Luxury Collection today announced the opening of Paragraph Freedom Square, a Luxury Collection Hotel, Tbilisi. The hotel marks The Luxury Collection’s debut in Georgia, one of Eastern Europe’s most sought-after leisure destinations. Due to its unique location at the intersection of Europe and Asia, Georgia boasts diverse natural landscapes, distinct cuisine, and rich cultural heritage influenced by both the West and the East. Situated in the heart of Freedom Square, Tbilisi’s most iconic address, the hotel serves as an authentic gateway for global explorers to discover the city’s diversity and charm.
“Bringing The Luxury Collection to Georgia marks a significant milestone for the brand, further underscoring our continued expansion into the world’s most intriguing destinations,” said Philipp Weghmann, Vice President and Global Brand Leader of The Luxury Collection. “Paragraph Freedom Square beautifully weaves contemporary design and signature experiences with the rich history of Tbilisi, and we look forward to welcoming guests to enjoy this remarkable region.”
Designed to capture the essence of Tbilisi, the hotel has been conceived as an “Epitome of Contrast,” seamlessly blending the old with the new. Designed by renowned architectural firm Hausart Georgia, Paragraph Freedom Square is housed in a striking, contemporary building with a double-curved glass façade that reflects the beauty of Freedom Square, including the State Opera House, the historic City Assembly, and neo-classical style Art Museums.
The hotel’s interiors, designed by HAT Design Paris, draw inspiration from Georgia’s rich heritage and indigenous history. Design elements are influenced by Chokha, a centuries-old national folk costume known for its triangular shapes and bandoliers, and traditional ornaments with distinctive geometrical patterns. These unique patterns beautifully blend with contemporary aesthetics throughout the hotel’s public spaces and its 220 guestrooms and suites. The guestrooms feature a warm color palette and furnishings crafted from contrasting materials such as leather and velvet, creating a subtle luxurious ambience. Floor-to-ceiling windows illuminate the guestrooms with natural daylight, offering guests an unparalleled view of the historic city. All guestrooms also feature spacious bathrooms with bespoke amenities and wine fridges stocked with a selection of local Georgian wines.
For ultimate indulgence, guests can escape to the Paragraph Spa, a sanctuary of relaxation nestled on the top floors with six private treatment rooms offering an array of revitalizing body massages and ESPA facial treatments. Other amenities include an infinity pool, an indoor circular pool, and a 100-square-meter fitness center with sweeping views of Freedom Square. In addition to state-of-the-art Technogym equipment, the fitness center is the first PRAMA studio in Georgia to provide a personalized high-intensity circuit training program with options for music, videos, mood lighting, and interactive flooring accessible via a mobile app.
Inviting guests to explore local cultural heritage, the hotel's Destination Discovery program offers an array of immersive experiences, including Georgian wine tasting sessions, traditional delicacy cooking classes, and exclusive tours of the State Opera House. Providing a rare opportunity to go behind the State Opera House’s curtains, the one-hour private tour, curated by the hotel’s concierge, will transport attendees to the glamorous history of the iconic theatre, which has proudly stood since 1851. The well-appointed meeting and event space spans 1,400-square-meters and offers flexibility with a boardroom, five meeting rooms, and two stunning ballrooms, the largest of which can accommodate up to 700 guests.