• Nashville Hits 31.5 Percent Meeting and Event Growth in October   


October event volume increased 12.8 percent compared with last year

Knowland;

Knowland reports Nashville experienced strong growth for meetings and events since last year at 31.5 percent. Las Vegas came in second with 20.3 percent year-over-year growth. Overall, U.S. industry growth of meetings and events increased by 12.8 percent. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base.

Nashville was the hot spot for conventions and meetings, bolstered by Healthcare and Financial/Banking as its top industry drivers. Music City’s average attendance was 103, and the average meeting space used was 2,762 sq. feet.

  • Year-over-year comparison – October 2023 event volume increased 12.8 percent over October 2022.
  • Top five markets (by event percentage growth) – Nashville led the top 25 U.S. markets with Healthcare meetings, followed by Financial/Banking industry events. The following four markets: Las Vegas, Oahu Island, Minneapolis/St. Paul and Los Angeles/Long Beach rounded out the top five growth markets. Below is additional insight into the top drivers for these markets.
    • Nashville: Healthcare, Financial/Banking, Consulting, Technology, and Insurance.
    • Las Vegas: Technology, Healthcare, Training/Education, Travel, and Charity/Non-Profit.
    • Oahu: Travel, Transportation, Charity/Non-Profit, Training/Education, and Pharmaceutical/Biotech.
    • Minneapolis:  Manufacturing, Charity/Non-Profit, Financial/Banking, Healthcare, and Training/Education.
    • Los Angeles-Long Beach: Charity/Non-Profit, Training/Education, Healthcare, Manufacturing, and Travel.
  • Top markets outside the top 25 (by event percentage growth) – The top overall U.S. markets by year-over-year growth in meetings and events were Fort Myers, FL; Lexington, KY; Delaware; West Palm Beach-Boca Raton, FL; and Harrisburg, PA.

About the Data: This data is provided to help hoteliers still building momentum gain insight into the top locations selected by today’s meeting planners. This information about the leading industry drivers provides a clear picture of those groups that are returning to the meeting and event space. Insights presented are a result of the analysis of meetings and events data acquired through Knowland data collection and aggregation methods, including field reporting and automated methods of customer and non-customer data collection in primary, secondary, and tertiary markets, as well as its large historical database.