Choice Hotels International, Inc. (NYSE: CHH) unveiled a new Comfort hotels look and feel with the opening of the first, new construction Rise & Shine prototype in Mountain Grove, Missouri.
Designed to meet the evolving needs of modern travelers, Comfort hotels' new Rise & Shine prototype offers a fresh and contemporary design that resonates with guests of all ages. Many of our guests recall staying at a Comfort hotel as a child, and are excited about creating new memories with their own children in our bright and spacious properties. In fact, in a Choice Privileges member survey, over 90 percent of parents have not only stayed at a Comfort hotel for family vacations and road-tripping with their children in the past, but are also likely to stay at a Comfort in the future with their kids.
"Comfort hotels is thrilled to introduce the Rise & Shine prototype with the opening of the Comfort Inn & Suites in Mountain Grove," said Cathy Hartman, vice president, brand strategy, Choice Hotels. "It's a reflection of our ongoing commitment to enhancing guest experiences and ensuring that families and travelers of all ages can create cherished memories at Comfort hotels."
The 56-room property is situated at 150 E 19th Street in Mountain Grove, Missouri near Mark Twain National Forest, and was developed by Thompson Lodging LLC. The Comfort Inn & Suites was designed to meet guest needs with tailored spaces for travelers to relax, work, sleep and get ready for their day. Guests of the Comfort Inn & Suites can find the following elements:
- Outdoor patio anchored by an indoor/outdoor fireplace, designed to give guests a warm welcome and make them feel at home.
- Open, airy and inviting public spaces with high ceilings and floor-to-ceiling windows to maximize natural lighting.
- A multi-purpose flex room that seamlessly converts to serve a variety of uses.
- Guestrooms featuring upgraded fixtures and furniture, including semi-open closets and new "on the go" stations by the door.
- Functional and tasteful lighting throughout the prototype including the front desk welcome wall, public space millwork shelving, exclusive up-lighting on the guest room headboard wall and media panel and on the prototype exterior to create a welcoming environment throughout the hotel.
With Radisson Hotels Americas now part of the Choice Hotels family of brands, the company offers more than a half-dozen midscale and upper-midscale brands, all with best-in-class franchisee support and full access to Choice's powerful global reservation channels.