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The Herald by LuxUrban, Trademark Collection by Wyndham
LuxUrban Hotels Inc.(Nasdaq: LUXH) announced today that the Herald Hotel in New York City and O Hotel in Los Angeles have been re-branded as The Herald by LuxUrban, Trademark Collection by Wyndham and O Hotel, Trademark Collection by Wyndham, respectively.
These hotels join The Blakely by LuxUrban, Trademark Collection by Wyndham in New York City as the latest LuxUrban property additions to the Wyndham Hotels & Resorts brand family.
“We are very pleased to have three properties integrate to the Wyndham brand and operating platform,” said Brian Ferdinand, Chairman and CEO of LuxUrban Hotels. “The competitive and operating advantages provided by our collaboration with Wyndham deliver best-in-class services and business support, improved operating efficiencies, and helps elevate our profile among discerning business and vacation travelers. We continue to expect that at least 60% of LuxUrban hotels will be onboarded to the Wyndham platform by the end of 2023 third quarter, with the remainder joining by the end of this year.”
The Herald by LuxUrban, Trademark Collection by Wyndham is a 167-room “hidden gem” located in the heart of New York City. The Midtown Manhattan location, just a short walk to Times Square, offers stylish and spacious guest rooms designed with modern comfort in mind and an on-site rooftop bar with spectacular skyline views.
O Hotel is a 68-room boutique property in the heart of LA’s Financial District featuring modern rooms in a unique, historic setting. Built in 1925, the O is within walking distance to most of Downtown LA’s major attractions, including the Microsoft Theater, L.A. Live, the Convention Center, Pershing Square, Disney Concert Hall, and the Music Center.
LuxUrban has also received capital from Wyndham via key money for each of these properties.