Hotel Marketing Podcast Episode 238 - Recovering From A PR Disaster. What To Do When You Just Did Everything Wrong

In today’s podcast we’re going to cover what you do when you just did something really, really stupid.  Case in point, the Crossroads Hotel in Newburgh, NY. The Crossroads, very aptly named, had a decision in front of them and they did not choose the right path.  

Now before we get too in depth into the situation I’ve got a trigger alert.  Today we’re covering how the Crossroads Hotel opted to receive a large group of migrants/refugees/illegals/asylum seekers or whatever you prefer to call those who have crossed the US border.  We will not be talking about the politics of this at all, nor will we be providing any commentary on the US border crisis.  However we will be talking about what happens when you alienate other guests.  In this case, at least two large blocks of rooms reserved by a wedding party for guests.

This has been in the news across the nation as of this recording in May, 2023 and our topic is not about the decision to displace booked reservations for other opportunities.  Our topic is about how you handle the social and PR fallout when you make a decision that impacts your guests in an incredibly negative way.

To listen to this TravelBoom podcast, visit here.

About TravelBoom Marketing

TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.