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Episode 237 - Everything A Hotelier Needs To Know About Google SERP Updates and Magi Release
It’s a bit cliche how often I say it, but “we’ve got a special episode for you today!” We have both Ken Reig, president, and Rob Langenback, COO, of Eight Oh Two Marketing. Eight Oh Two is a powerhouse in the search marketing world with over 15 years of helping major brands like Orvis, Geneverse, RBX, and others succeed through forward-thinking search optimization and search marketing strategies.
To set the stage, we have all heard and experienced ChatGPT and Microsoft’s integration of an AI-based question and answer system into the Bing search engine. The first mover advantage has definitely been on full display and Microsoft has garnered a lot of attention and a significant uptick in the share of the search market.
But never underestimate the power of Google, who has been working on their own platform with Bard (bard.google.com). That’s the topic for today where we will learn more about Google’s Magi project as well as significant changes to how the search algorithm will have a major impact on hoteliers and marketers in general.
To listen to this TravelBoom podcast, visit here.
About TravelBoom Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.