Project Magi - Google Planning New Search Engine Powered by AI - Search Engine Land

Excerpt from Search Engine Land

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi.

“The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs,” the New York Times reported.

New Google search engine. Google has put a team of designers, engineers and executives in charge of building out this new search engine that “could put new A.I. technology in phones and homes all over the world,” according to the report.

The new Google search engine is still in its early stages, with no timeline for when it will be released. But this new effort does “demonstrate Google’s ambitions to reimagine the search experience.”

The new search engine would “learn what users want to know based on what they’re searching.” In addition, it would “offer lists of preselected options for objects to buy, information to research and other information.” At the same time, being more conversational, like talking to a person. Earlier reports have Google talking about big changes coming to Google Search.

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