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Rothschild 10 Tower will house the 10-floor, 140-key Six Senses hotel
Six Senses Tel Aviv is set to combine five 110-year-old preservation buildings
On the sandy shores of the Mediterranean Sea, Tel Aviv is a city of contrasts, blending vibrant nightlife and classic art, Bauhaus and skyscrapers, and heritage and innovation, the latter ranking second only to Silicon Valley in terms of its start-up ecosystem. Nowhere else, therefore, will Six Senses Tel Aviv feel more at home, with its mix of five 110-year-old preservation buildings and sophisticated LEED Platinum sustainability standards for the new tower.
The original five buildings date back to 1909 – the early days of Tel Aviv as the world now knows it –and are the best remaining heritage of the Ahuzat Bayit settlement, the first in the city. They will be joined together at the edge of Rothschild Boulevard to stretch across an entire city block between the prestigious Rothschild, Herzel, and Lilienblum Streets. Together they are considered the largest and most important preservation project in Tel Aviv.
Six Senses Tel Aviv is an exciting addition to the brand’s Israel portfolio following the 2021 opening of Six Senses Shaharut, a sustainable haven set in the honeycomb dunes of the Negev Desert.
Rothschild 10 Tower
The heritage buildings define the base and roots of the modern 42-floor tower. Once complete, it will house the 10-floor, 140-key Six Senses hotel, and 55 stylish and comfortable residences, rising a further 21 floors and serviced by Six Senses.
Completing the offering will be:
- State-of-the-art spa and wellness facilities over two floors, including a Holistic Anti-Aging Center overlooking the heritage garden.
- Six Senses Place, a new kind of social and wellness community with dedicated space for reflection, growth, and reconnection.
- A sky pool on the 17th floor housing a cocktail lounge with a panoramic view of the Gush Dan area.
- A chef’s restaurant, café, and bar.
- Diverse public spaces, including the elegant lobby atrium, serve as a plaza between the preserved buildings to welcome guests into a journey through time.
Commenting on the brand’s second opening in Israel, Six Senses CEO Neil Jacobs said, “Tel Aviv is one of the most happening cities in the world right now. To understand it, you have to experience it, from its innovation hub to its creative and arts scene, its café culture, and its ingenious Israeli chefs. It is enormously exciting to have the chance to not only be part of this city but to lay our foundation stone next to its foundation stone. We’re building the vision for Six Senses Tel Aviv together with Tidhar Group, one of the leading Israeli real estate groups, which means we have passion and purpose running through the property, from the pioneering wellness programming at Six Senses Place to your Sabich served by the sky pool. Six Senses Tel Aviv joins our urban hotels in Istanbul and soon-to-be-opened Rome, with London, Bangkok, Dubai, Lisbon, and Kyoto coming in the next two years.”
Gil Geva, Tidhar Group Chairperson, added, “Six Senses Tel Aviv, based on LEED Platinum standards, will be the first of its kind in Israel, setting a new standard for real estate development. The preservation project for the five historic buildings is among the most ambitious and complicated in the city, and the property itself calls for one of the most complex engineering projects currently underway in Israel. Together, they reveal Tel Aviv’s unique story, history beside innovation and a vibrant lifestyle. We are thrilled to have signed the agreement with Six Senses, whose values correspond with our vision at Tidhar. The group represents and promotes advanced approaches to service, sustainability and wellness, alongside an uncompromising standard of quality and excellence.”
The project was initiated by Tidhar Group and joined by Ziv Aviram, one of Israel’s leading entrepreneurs, in 2020. He stated, “For me, the decision to partner with Tidhar Group created a special opportunity to be part of this unique and exciting project, enriching the city with the best standards of management, planning, execution, and construction quality. With Six Senses managing the hotel, I am confident it will offer an exceptional experience for guests and residents.”
Overlooking Rothschild Boulevard to the North, the city of Tel Aviv to the East, the picturesque Neve Tzedek and the sea to the West, and the Jaffa Cliff to the South, Six Senses Tel Aviv has its sights on the future without forgetting the past. This ethos forms the design brief for the planned preservation works, which will be overseen by Preservation Architects Amnon Bar-Or Architects and Preservation Structural Engineer Yaron Gal.
“Architecture is a practical way of telling a story, and this story, is an exciting one to tell,” says lead architect Rani Ziss from the eponymous Tel Aviv-based architecture firm. “The original elements in the historic structures have been defined to best preserve them, while the compound is viewed as a whole and integral part of the urban renewal project, with maximum consideration of the unique needs of every modern city complex.”
Interiors by Orly Shrem will connect a contemporary, layered approach with an uncompromising international character as part of a timeless design that will capture the city’s unique character and coast. This connection is expressed in classic and clean lines. Spaces are designed using natural materials and soft, warm colors that naturally integrate with the environment and create a homelike and elegant atmosphere.
White City
In 2003, the United Nations Educational, Scientific and Cultural Organization (UNESCO) proclaimed Tel Aviv's White City a World Cultural Heritage site as “an outstanding example of new town planning and architecture in the early 20th century”. Thanks to its unique atmosphere, central garden, eclectic, fashionable, and luxurious mix of dining and shopping attractions, a wide selection of leisure and sports activities, beaches and bars, movie theatres, museums, and cultural and historical centers, it draws locals and tourists alike.
Within the White City, the expansive, tree-lined Rothschild Boulevard is known as the heart of Tel Aviv and a signature of success and well-being with many new high-end residential apartments and commercial towers.
Slated to open in late 2025, the prime location of Six Senses Tel Aviv will immerse guests into the eclectic appeal of Tel Aviv’s city life, all from the comforts of their sumptuous residence or hotel suite. It will also serve as an entry point to explore many regional wonders, including Jerusalem, the Dead Sea, and the brand’s second Israeli property, Six Senses Shaharut.
The deal is subject to customary regulatory approvals.