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Hotel X Brisbane Fortitude Valley in Brisbane, Australia
Vignette Collection is this week celebrating the first anniversary of its inaugural property opening, Hotel X Brisbane Fortitude Valley with news of further expansion across the globe. The Luxury & Lifestyle hotel collection has a portfolio of 14 highly distinct properties, with two already serving customers in Brisbane and Bangkok, and is on track to deliver on its ambition of securing more than 100 properties in 10 years.
Vignette Collection is a family of one-of-a-kind, exclusive hotels curated for guests seeking rich and varied stay experiences in some of the most sought-after urban and resort locations and enriches IHG’s fast-growing Luxury & Lifestyle offer for both leisure and business travellers. Promising luxury with purpose, Vignette Collection hotels weave responsibility, community, and locality together, and exist to make a positive impact in every way possible. The brand also gives owners of world-class independent hotels the opportunity to retain their distinctive identity, while benefitting from IHG’s global scale and luxury and lifestyle expertise.
Since opening to guests in December 2021, the brand’s first property, the award-winning, Hotel X Brisbane Fortitude Valley, a 146-room hotel with distinctive design and luxurious facilities, has been followed by Sindhorn Midtown Hotel Bangkok, a new A-list address for the city’s travellers. Casa da Companhia, one of the most prestigious and characterful buildings in the heart of Porto, featuring a wealth of first-class amenities, will open as the brand’s first property in Europe this month.
Its growing pipeline will also soon see the brand bring its unique style to countries such as Austria, Mexico and Zimbabwe, with additional openings planned in the US, Europe, Middle East and Asia in the next few years.
Vignette Collection hotels are unique in their own right; each has their own distinct outlook and story to tell. Yet, the hotels are connected by a shared vision that travel can benefit local people and places, with each hotel engaging with a local initiative of their choosing, as part of IHG’s Journey to Tomorrow ambition. Complimentary rituals at each property create a sense of anticipation and connection and meet a growing demand for more thoughtful travel experiences.
- Hotel X: guests can enjoy curated sounds of locally renowned DJs every Friday, while sipping on some of the very best local drinks, to kick start their weekend. The hotel has also established its own “Xcellence” programme in partnership with a local school to offer career development opportunities.
- Sindhorn Midtown: guests can sample the hotel’s signature Lao Khao shot, served daily with a selection of pickled fruits, while younger guests can dial the Emergency Popsicle Line to receive a complimentary iced treat, delivered promptly by a dedicated Popsicle Butler. The hotel is also proud to partner with the Kuvanant Foundation, which aims to provide educational opportunities for local students and those living with disabilities in rural areas of Thailand.
Jane Mackie, SVP, Global Marketing Luxury Brands, IHG Hotels & Resorts commented: “Vignette Collection has had a brilliant first year. With 14 high quality hotels signed or open, it’s clear the collective efforts of our development, brand and hotel teams have created a solid foundation for furthering the brand’s global growth, which keeps us on track to achieving our ambition of securing more than 100 Vignette Collection hotels in 10 years.
The success of Vignette Collection is testament to its focus on delivering one-of-a-kind stays and memorable moments, alongside its commitment to more responsible travel. Knowing more and more travellers desire experiences as individual as they are, the brand appeals to guests seeking unique Luxury & Lifestyle stays that also offer the quality, sustainability, and loyalty benefits of an IHG Hotels & Resorts hotel.”
Portfolio:
- Hotel X Brisbane Fortitude Valley in Brisbane, Australia
- Sindhorn Midtown Hotel Bangkok in Bangkok, Thailand
- Casa da Companhia in Porto, Lisbon
- Grand Hotel Wien in Vienna, Austria
- Penina Resort & Golf in Algarve, Portugal
- Dona Filipa Hotel in Algarve, Portugal
- Dinso Resort in Phuket, Thailand
- Convent Square Hotel in Lisbon, Portugal
- The Aquatique Pattaya in Thailand
- Carlton Al Moaibed Hotel in Al Khobar, Saudi Arabia
- The Gwendolyn Hotel in Oregon, USA
- El Gran Encomendero in Yucatan, Mexico
- House of Chinhara in Victoria Falls, Zimbabwe
- Bangkok Chinatown in Bangkok, Thailand