-
Episode 227 - Demand The Reporting Your Hotel Needs to Succeed
2023 is basically here and at the time of recording, we only have about 6 working weeks until we ring in the new year. For a lot of hoteliers out there, 2022 was a pretty good year. Occupancy was strong, ARD was up, and RevPAR was positive.
Not everything was great though and increasing costs, labor shortages, and the remnants of the pandemic all took their toll on travel. 2022 was largely a good year, but it could have been so much better.
This brings us into the present day and looking forward to 2023. Depending on who you ask, it could be a great year. Others might say it’s going to be a long, hard, uphill battle. The truth is somewhere in between and your marketing strategies will define your hotel’s reality.
One thing is certain though, your analytics will be the map that guides you along the way. The question is will you be ready for the big changes coming to tracking and reporting in 2023?
To set the stage, you must absolutely demand accuracy and a forward-thinking approach to your hotel analytics. There are absolutely zero excuses for having poor data. There ar zero excuses for not being able to answer the question, “where is my revenue coming from?” There are zero excuses for not being able to quickly identify the holes in your marketing ship.
On this episode of the Hotel Marketing Podcast Short Fuze I’m going share exactly what you will need to do to make sure the data you’re using to make decisions is correct and can be trusted.
To listen to this TravelBoom podcast, visit here.
About TravelBoom Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.