Hilton Signs DoubleTree by Hilton Ben Guerir in Morocco

Hilton (NYSE: HLT) announced the signing of DoubleTree by Hilton Ben Guerir, Morocco. Scheduled to open in 2023, the property is the first internationally branded hotel in Ben Guerir, Morocco.

DoubleTree by Hilton Ben Guerir is owned by Sociéte Hôtelière de Ben Guerir, an affiliate of Mohammed VI Polytechnic University (UM6P). It will feature 213 guest rooms including studios and one-bedroom apartments. In addition, the property will provide guests with unique food and beverage offerings including a lobby and pool bar. Guests looking to unwind and relax will be able to take a dip in the hotel’s outdoor pool or make use of its state-of-the-art gym and recreational facilities. For meetings and events, the hotel will offer six meeting rooms and a board room.

Carlos Khneisser, vice president, development, Middle East & Africa, Hilton, said, “Hilton has pioneered hospitality in Africa for over 60 years and we are proud of the growth we are driving in Morocco. The signing of the agreement with Mohammed VI Polytechnic University marks the milestone introduction of DoubleTree by Hilton to the city of Ben Guerir. We are confident the property will provide the best-in-class services for business and leisure travellers; and set the standard for modern, upscale accommodations in Ben Guerir.”

Hicham El Habti, president of Mohammed VI Polytechnic University (UM6P), said, “Our approach at UM6P is to foster partnership with industry leaders. As the beating heart of the dynamic ecosystem that is the Mohammed VI Green City, UM6P is delighted to partner with Hilton through the establishment of top-notch, sustainable hospitality infrastructure. DoubleTree by Hilton Ben Guerir will be part of a vibrant environment of research, innovation and entrepreneurship regularly hosting people from all around the world. In turn, it is bound to revamp the region’s tourism offering and greatly benefit its communities.”

Ben Guerir is situated in the Rhamna Province in central Morocco, in the Marrakesh-Safi region. The town has emerged in recent years as an innovation and technology excellence centre. DoubleTree by Hilton Ben Guerir is located in Mohammed VI Green City, which has been designed as an intellectual research hub, with a focus on sustainability and renewable energy. The hotel is surrounded by lush greenery, the Mohammed VI Polytechnic University, retail, and office spaces, which makes it a hotspot for business and leisure travellers.

In Africa, DoubleTree by Hilton Ben Guerir will complement the region’s development plan and drive the expansion of Hilton’s upscale segment. In Morocco, Hilton currently operates five hotels - Hilton Tanger City Center Hotel & Residences, Hilton Tanger Al Houara Resort & Spa, Hilton Garden Inn Tanger City Centre, Hilton Garden Inn Casablanca Sud and Hilton Taghazout Bay Beach Resort & Spa. With six hotels under development in locations across the country, Hilton expects to open Conrad Rabat Arzana in the coming months.